Intrepid Travel's Search for Purpose Beyond Profit
Leigh Barnes, North American Director for Intrepid Group, explains the company's decision to switch its business model to one that is purpose-driven. Intrepid Group's revenue has increased 17% in the past year.
Barnes discusses the company's decision to share its thoughts on issues like President Trump's proposed travel ban, saying "it's the right thing to do." Intrepid Group was the first company to ban elephant rides on its tours and remove visits to orphanages.
Barnes, who will be assuming the new title of Chief Purpose Officer in July, says the goal for Intrepid Group is to become the first billion-dollar adventure travel company. He believes the company is on track to do this within five years.
One especially enthusiastic dog, named Fuzzybear, is gung-ho about getting his North Carolina owner's mail, darting across the lawn when the mail truck arrives and carrying back a mouthful of envelopes.
Cheddar's own Shannon LaNier visited The Paris Café at the South Street Seaport in downtown Manhattan to get a taste of the perfect Mother's Day brunch and sample the historic brasserie's DIY flower bar.
Cheddar's own Shannon LaNier visited The Paris Café at the South Street Seaport in downtown Manhattan to get a taste of the perfect Mother's Day brunch and sample the historic brasserie's DIY flower bar.
Cheddar recommends "Dear Mama," "Dead Ringers," "Jury Duty," "Elton John Live: Farewell from Dodger Stadium," and "Guardians of the Galaxy" collection.
