Intrepid Travel's Search for Purpose Beyond Profit
Leigh Barnes, North American Director for Intrepid Group, explains the company's decision to switch its business model to one that is purpose-driven. Intrepid Group's revenue has increased 17% in the past year.
Barnes discusses the company's decision to share its thoughts on issues like President Trump's proposed travel ban, saying "it's the right thing to do." Intrepid Group was the first company to ban elephant rides on its tours and remove visits to orphanages.
Barnes, who will be assuming the new title of Chief Purpose Officer in July, says the goal for Intrepid Group is to become the first billion-dollar adventure travel company. He believes the company is on track to do this within five years.
An Associated Press analysis of more than 130 bills in 40 state legislatures found of the proposals, as introduced or passed, are identical or very similar to some model legislation, the AP found.
The first book in the Harry Potter series hit shelves in 1997. Since then, it’s become a multibillion dollar franchise with multiple books and movies, a theme park, and now an interactive exhibit in New York City. Cheddar’s own Ashley Mastronardi visited earlier this week before it was open to the public.
Cheddar recommends "Queenmaker: The Making of an It Girl," "Dungeons & Dragons: Honor Among Thieves," "The Mother," "A Man Called Otto," "The Covenant," and "The Great American Recipe."
