Leigh Barnes, North American Director for Intrepid Group, explains the company's decision to switch its business model to one that is purpose-driven. Intrepid Group's revenue has increased 17% in the past year. Barnes discusses the company's decision to share its thoughts on issues like President Trump's proposed travel ban, saying "it's the right thing to do." Intrepid Group was the first company to ban elephant rides on its tours and remove visits to orphanages. Barnes, who will be assuming the new title of Chief Purpose Officer in July, says the goal for Intrepid Group is to become the first billion-dollar adventure travel company. He believes the company is on track to do this within five years.

Share:
More In Culture
Shannon's Summer Staycation: How to Create a Backyard Water Park
All week long, Cheddar's own Shannon Lanier is giving you ideas on how to have fun without going too far from home. In this segment, he's creating a water park in his backyard and speaking with Jackie Cucco, senior editor at The Toy Insider, about some of the best products out there to make this a reality. 
Iconic Movie Props Up for Auction
Over 1,400 props from classic movies like Star Wars, Shawshank Redemption and Gladiator will be up for auction next month in what experts say will be one of the largest memorabilia auctions in the world.
Tributes to Pop Star Tina Turner Pour in After Death at 83
Tina Turner, the unstoppable singer and stage performer who teamed with husband Ike Turner for a dynamic run of hit records and live shows in the 1960s and ‘70s and survived her horrifying marriage to triumph in middle age with the chart-topping "What's Love Got to Do With It," has died at 83.
Load More