Leigh Barnes, North American Director for Intrepid Group, explains the company's decision to switch its business model to one that is purpose-driven. Intrepid Group's revenue has increased 17% in the past year. Barnes discusses the company's decision to share its thoughts on issues like President Trump's proposed travel ban, saying "it's the right thing to do." Intrepid Group was the first company to ban elephant rides on its tours and remove visits to orphanages. Barnes, who will be assuming the new title of Chief Purpose Officer in July, says the goal for Intrepid Group is to become the first billion-dollar adventure travel company. He believes the company is on track to do this within five years.

Share:
More In Culture
Walk and Talk: New York Fashion Week Founder Fern Mallis
Cheddar News anchor Hena Doba joins Fern Mallis, founder of New York Fashion Week, for a walk-and-talk touching on the origins of the weeklong event and how it became one of the biggest celebrations of fashion in the world. 
StubHub Ranks Most In-Demand Summer Concerts
StubHub has compiled a list of the top 10 most in-demand concerts for the summer season, with Taylor Swift, Beyonce, Morgan Wallen, Bruce Springsteen and Coldplay rounding out the top five.
Load More