Intrepid Travel's Search for Purpose Beyond Profit
Leigh Barnes, North American Director for Intrepid Group, explains the company's decision to switch its business model to one that is purpose-driven. Intrepid Group's revenue has increased 17% in the past year.
Barnes discusses the company's decision to share its thoughts on issues like President Trump's proposed travel ban, saying "it's the right thing to do." Intrepid Group was the first company to ban elephant rides on its tours and remove visits to orphanages.
Barnes, who will be assuming the new title of Chief Purpose Officer in July, says the goal for Intrepid Group is to become the first billion-dollar adventure travel company. He believes the company is on track to do this within five years.
A painter finds inspiration after a serious medical diagnosis, a teacher returns to school after a year battling leukemia and a family raises funds for cancer research after suffering a loss themselves.
Actors Anthony Anderson and Cedric the Entertainer, known for their roles on Black-ish and The Neighborhood respectively, are teaming up to launch a "BBQ lifestyle brand" called AC Barbeque and starring in a new show called Kings of Barbeque.
