Alexandra Wilkis Wilson, Co-Founder of Fitz, is a serial entrepreneur tackling problems in the beauty and apparel industry. After co-founding Gilt Groupe and serving as CEO of GlamSquad, Wilkis Wilson is moving on to her next big venture. She shares how her new company, Fitz, an in-home styling service, is helping consumers across the country. Wilkis Wilson says her company is catering to time-starved consumers. People get busy with life events such as weddings, new jobs, and weight-gain, and can lose sight of their wardrobe, says Wilkis Wilson. Fitz makes it easy for consumers to get their style in order by sending stylists straight to the clients' doors. Fitz has a deep network of 400 affiliates to help clients shop for style pieces they are missing at a wide range of price points. Wilkis Wilson also discusses the amazon effect. She says there is truth behind the belief that retail is in a tough spot because of the e-commerce giant, but remains hopeful that there is "room for the little guys" as well.

Share:
More In Technology
TikTok Rollercoaster Ride Continues After Federal Judge Blocks Ban
A federal judge has halted a ban on TikTok's U.S. operations until at least November 12th when President Trump called for a complete ban of the social media platform. Cheddar's Michelle Castillo reports on the turbulent timeline of Trump's intervention with the social media app.
DREAMers Roadmap Founder Used Own Struggle to Help Others Pay for College
As undocumented immigrants navigate life in America, we're hearing a firsthand account of what it's like seeking higher education while being undocumented. Sarahi Espinoza Salamanca, founder and CEO of DREAMers Roadmap, joined Cheddar to discuss how to app helps other undocumented immigrants find funds to pay for school.
Load More