Alexandra Wilkis Wilson, Co-Founder of Fitz, is a serial entrepreneur tackling problems in the beauty and apparel industry. After co-founding Gilt Groupe and serving as CEO of GlamSquad, Wilkis Wilson is moving on to her next big venture. She shares how her new company, Fitz, an in-home styling service, is helping consumers across the country. Wilkis Wilson says her company is catering to time-starved consumers. People get busy with life events such as weddings, new jobs, and weight-gain, and can lose sight of their wardrobe, says Wilkis Wilson. Fitz makes it easy for consumers to get their style in order by sending stylists straight to the clients' doors. Fitz has a deep network of 400 affiliates to help clients shop for style pieces they are missing at a wide range of price points. Wilkis Wilson also discusses the amazon effect. She says there is truth behind the belief that retail is in a tough spot because of the e-commerce giant, but remains hopeful that there is "room for the little guys" as well.

Share:
More In Technology
Harvard Students Build Ukraine Takes Shelter Website to Help Shelter Refugees
With the number of Ukrainians being displaced due to the Russian invasion surging, two students from Harvard took it on themselves to develop a website to help connect potential hosts with refugees seeking housing. The co-founder of the website Ukraine Takes Shelter, Marco Burstein, joined Cheddar news to discuss working together with fellow freshman Avi Schiffmann to streamline the effort to aid Ukrainian refugees. "We basically worked for three days straight developing the website, and since then the response has been pretty incredible," Burstein said.
Pinterest Elevates Program to Uplift Business Owners for Women’s History Month
Image-sharing social media platform Pinterest is marking Women's History Month through its Pinterest Elevates program, designed to help grow 10 underrepresented businesses with monetary and strategic support. Alise Marshall, senior global lead for public affairs at Pinterest, joined Cheddar News to explain how the program is helping to uplift women and women of color with businesses of their own. “This was in response to issues that we saw happening in the community, and ways that we thought that we were uniquely positioned to respond," she said.
Twitter Rolls Back Maligned 'Home' Timeline Change
Twitter is pulling back its latest change after receiving major pushback from users. The feature pushed the user timeline experience onto a "home" feed that used individualized algorithms for displaying tweets rather than posting them in chronological order.
How IT Can Play a Role in the ESG Agenda
Cheddar catches up with Lior Keet, EY Emerging Technology Managing Director, at South by Southwest to discuss what's on the minds of today's tech leaders, and how IT can play a role in an organization's ESG agenda.
Load More