Alexandra Wilkis Wilson, Co-Founder of Fitz, is a serial entrepreneur tackling problems in the beauty and apparel industry. After co-founding Gilt Groupe and serving as CEO of GlamSquad, Wilkis Wilson is moving on to her next big venture. She shares how her new company, Fitz, an in-home styling service, is helping consumers across the country. Wilkis Wilson says her company is catering to time-starved consumers. People get busy with life events such as weddings, new jobs, and weight-gain, and can lose sight of their wardrobe, says Wilkis Wilson. Fitz makes it easy for consumers to get their style in order by sending stylists straight to the clients' doors. Fitz has a deep network of 400 affiliates to help clients shop for style pieces they are missing at a wide range of price points. Wilkis Wilson also discusses the amazon effect. She says there is truth behind the belief that retail is in a tough spot because of the e-commerce giant, but remains hopeful that there is "room for the little guys" as well.

Share:
More In Technology
Bentley Pledges End-To-End Carbon Neutrality By 2030
Bentley aims to become end-to-end carbon neutral by 2030. The luxury car brand has outlined steps to achieve this goal, including switching its entire model range to plug-in hybrid or battery electric vehicles by 2026 and become fully electric by 2030. Christophe Georges, president & CEO of Bentley Americas, joined Cheddar to discuss this new pledge and what consumers can expect from future models.
NFT Authentication Startup ORIGYN Raises $20 Million
ORIGYN Foundation, an NFT authentication start-up based in Switzerland, has secured $20 million in funding from investors like Paris Hilton, Bill Ackman, and Polychain Capital, among others. The non-profit, now valued at $300 million, uses AI technology to verify non-fungible tokens across art, collectibles, digital media and luxury goods. Daniel Haudenschild, CEO of ORIGYN Entreprise, discusses how the money will help put power back into the hands of artists, creators, and collectors.
Why Elizabeth Holmes Took the Stand in Fraud Trial
Michael S. Weinstein, chair of the white collar criminal defense practice at Cole Schotz, joined "Wake Up With Cheddar" to break down the defense's strategy to put Elizabeth Holmes on the stand in the former Theranos CEO's criminal fraud trial. "She's humanizing herself, and she's certainly coming off as they would want her to," he said. "I think what really is going to be interesting and really where the rubber meets the road is when the cross-examination commences, and they're able to pick apart her story and contrast what she's currently saying to what she previously said on multiple occasions in the last five to seven years."
Parade Ramage, Booster Campaign & 'Black Friday Creep'
Jill and Carlo are a bit delayed today on account of Carlo's internet not working. Better late than never, they discuss what we know about the suspect in the Christmas parade crash, closing arguments in the Arbery killing trial, and more.
Crypto Group's Bid to Win Copy of U.S. Constitution Falls Short
A group of crypto enthusiasts pooled over $40 million dollars in an attempt to win a copy of the U.S. Constitution last week. However, their efforts came up short, as hedge fund billionaire Ken Griffin emerged as the victor in a $43.2 million Sotheby's auction. Matt Cutler, CEO & Co-Founder of Blocknative, joins Cheddar News' Closing Bell, where he explains why ConstitutionDAO ultimately came up short.
Load More