Alexandra Wilkis Wilson, Co-Founder of Fitz, is a serial entrepreneur tackling problems in the beauty and apparel industry. After co-founding Gilt Groupe and serving as CEO of GlamSquad, Wilkis Wilson is moving on to her next big venture. She shares how her new company, Fitz, an in-home styling service, is helping consumers across the country. Wilkis Wilson says her company is catering to time-starved consumers. People get busy with life events such as weddings, new jobs, and weight-gain, and can lose sight of their wardrobe, says Wilkis Wilson. Fitz makes it easy for consumers to get their style in order by sending stylists straight to the clients' doors. Fitz has a deep network of 400 affiliates to help clients shop for style pieces they are missing at a wide range of price points. Wilkis Wilson also discusses the amazon effect. She says there is truth behind the belief that retail is in a tough spot because of the e-commerce giant, but remains hopeful that there is "room for the little guys" as well.

Share:
More In Technology
How Vital Microsoft's Q2 Earnings Were to Wall Street
Microsoft is expected to report financial results for its second fiscal quarter of 2022. It comes after the company beat on its top and bottom line in its previous four quarters. John Freeman of CFRA Research explains what investors will be keeping an eye out for as Microsoft continues to expand its domain.
Connectivity Solutions Provider Credo Goes Public on Nasdaq
High-speed connectivity solutions provider Credo went public on the Nasdaq on Thursday, raising $200 million in its IPO. CEO Bill Brennan, joined Cheddar to discuss its entry into the capital markets and the next chapter for the company. "We're going to be focused on what we have been focused on, which is really creating, creating innovative connectivity solutions that really pushed the edge on efficient power as well as very effective cost," he said.
BD Veritor Hopes to Take 'Guesswork' Out With Smartphone-Enabled COVID Test
BD Veritor is a variation of the at-home COVID test that uses a smartphone to interpret the results. The test is taken via a nose swab test strip that is then scanned by your phone’s camera with the result clearly displayed as positive or negative. James Walker, vice president of integrated diagnostics USA for BD, joined Cheddar to discuss how the test hopefully takes the "guesswork out of testing." Walker also went into what BD is doing to deal with the surging demand for at-home tests amid the omicron spread. "While we don't disclose how much we produce, we have capacity to manufacture up to 12 million rapid antigen tests per month and are delivering on our commitments to distributors and retailers," he said.
Crowdbotics Raises $22M Series A to Enable Anyone to Turn Ideas Into Apps
Low-code app development platform Crowdbotics raised $22 million in a Series A funding round led by Jackson Square Ventures. Crowdbotics has helped more than 14,000 customers launch apps without having to learn how to code. The company can offer a team of expert developers to help companies launch custom apps, or provide the means for companies to develop apps themselves. Crowdbotics CEO Anand Kulkarni joined Cheddar News' Closing Bell to discuss.
Load More