Imagine playing on the Super Bowl's winning team, or calling a play in a huddle. Soon, football fans will get to make those dreams a reality at the NFL Experience in Times Square. NFL Experience President Danny Boockvar joins Cheddar with a preview of what visitors can expect when the attraction opens on December 1st.
Two and a half years and $30 million in the making, the NFL Experience features immersive attractions, using state-of-the-art technology. Boockvar discusses what went into creating the space that's sure to be a must-visit spot for football fans. Boockvar tells us all about the 180-seat 4D theater, which he says is more like a ride than a movie.
Boockvar says he thinks other professional sports leagues will follow the NFL's lead, pointing to the rise of sports tourism. He also gives us a sneak peak at some of the dishes on the menu at the NFL Experience. He says fans can take a bite of some of the popular snacks available at stadiums across the country.
Nike's decision to tap Colin Kaepernick as the new face of the 'Just Do It' campaign is inspiring some and offending others. Mashable's Marcus Gilmer joins Cheddar to discuss how the new deal came together.
When the NFL season kicks off Thursday, the league will have a new official pizza partner. Pizza Hut executives Marianna Radley and Artie Starrs announced new deals for fans and what it hopes to get from the partnership.
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.
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Maryann Turcke, the COO of the NFL, is the highest ranking woman in professional sports leadership. She talks to Cheddar about gender inequality in the industry and what she's doing to reach a younger audience that's cutting the cord.
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After criticism from the French tennis federation that her much-loved "catsuit" was disrespectful to the sport, Serena Williams took the court at the U.S. Open in a tutu -- and blew open a conversation long-asked in offices everywhere: just what is "work appropriate attire"? Vanessa Friedman, fashion critic for the New York Times, said it's about time.
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Three-time Stanley Cup champion Martin Brodeur is returning to the sport to head business development for his former team, the New Jersey Devils.
Canadian Foreign Minister Chrystia Freeland is headed to Washington to continue trade negotiations with the U.S. On Monday, Mexico and the United States agreed to terms for a new trade deal.
Electronic Arts is canceling three qualifier events for its 'Madden NFL 19' tournament in the wake of Sunday's deadly shooting in Jacksonville, Florida. The company says it will conduct a review of safety measures to ensure the security of competitors and spectators.
And Kathy Ireland, Chairman Emeritus and Chief Brand Strategist at Level Brands, joins Cheddar after ringing the Opening Bell Tuesday morning. She talks about what has driven the recent success of Level Brands, a brand management and licensing company.
