Imagine playing on the Super Bowl's winning team, or calling a play in a huddle. Soon, football fans will get to make those dreams a reality at the NFL Experience in Times Square. NFL Experience President Danny Boockvar joins Cheddar with a preview of what visitors can expect when the attraction opens on December 1st.
Two and a half years and $30 million in the making, the NFL Experience features immersive attractions, using state-of-the-art technology. Boockvar discusses what went into creating the space that's sure to be a must-visit spot for football fans. Boockvar tells us all about the 180-seat 4D theater, which he says is more like a ride than a movie.
Boockvar says he thinks other professional sports leagues will follow the NFL's lead, pointing to the rise of sports tourism. He also gives us a sneak peak at some of the dishes on the menu at the NFL Experience. He says fans can take a bite of some of the popular snacks available at stadiums across the country.
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Naz Aletaha, head of esports partnerships for Riot Games, said that the "priceless" experiences with new global sponsor Mastercard will start with the world championships in October, offering premium content and behind the scenes access to the biggest event for esports lovers.
Mastercard, seeing a market opening in the skyrocketing popularity of esports, signed a deal to become first global sponsor for Riot Games' "League of Legends." Raja Rajamannar, chief marketing and communications officer for Mastercard, said the company will become exclusive payment service provider for the game. The deal represents the largest mainstream sponsorship thus far in the esports world.
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As the online gaming world continues to boom, professional sports organizations are working to marry the online and physical sports world. Hugh Weber, president of the New Jersey Devils, said that there is a way for live esports events to be compelling enough to translate to ticket sales.
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Chris Raybon, senior editor at The Action Network, breaks down the best bets for sports fans heading into Week 2 of the NFL Season.
The company's recent growth on the back of a newly invigorated gaming segment is only the beginning, according to president and CEO Bracken Darrell. He said in an interview on Cheddar that esports could become "the biggest sport in the world," and Logitech will be there as its top hardware provider.
If you had any lingering doubts that eSports had gone mainstream, they would have been erased when the North American League of Legends Summer Split took over the Oracle Arena ー home to the defending NBA champion Golden State Warriors. Cheddar was there for the last stop before the World Championships in South Korea next month.
Bettis, known as "The Bus" when he was an unstoppable running back for the Pittsburgh Steelers, voiced support for the NFL player protests but also said he thought the league was "doing the right thing" in a tense situation.
