Imagine playing on the Super Bowl's winning team, or calling a play in a huddle. Soon, football fans will get to make those dreams a reality at the NFL Experience in Times Square. NFL Experience President Danny Boockvar joins Cheddar with a preview of what visitors can expect when the attraction opens on December 1st.
Two and a half years and $30 million in the making, the NFL Experience features immersive attractions, using state-of-the-art technology. Boockvar discusses what went into creating the space that's sure to be a must-visit spot for football fans. Boockvar tells us all about the 180-seat 4D theater, which he says is more like a ride than a movie.
Boockvar says he thinks other professional sports leagues will follow the NFL's lead, pointing to the rise of sports tourism. He also gives us a sneak peak at some of the dishes on the menu at the NFL Experience. He says fans can take a bite of some of the popular snacks available at stadiums across the country.
The Baltimore Ravens are rolling the dice on a new partnership with Horseshoe Casino. The agreement will allow Horseshoe to use team trademarks and logos; the casino plans to eventually build a new Ravens-themed bar on site. The real opportunity, however, will present itself if the state of Maryland decides to legalize sports betting, the NFL team's Senior VP of corporate sales, Kevin Rochlitz, said Wednesday in an interview with Cheddar.
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Two brothers-turned-co-founders are using their Wall Street and athletic experience to make lacrosse a mainstream sport ー with its own league, season, venues, and even exclusive TV deals. Paul Rabil, a professional player with Major League Lacrosse, and his brother Mike founded the Premier Lacrosse League based on their shared love of a sport that has long been associated with Northeastern prep schools and Ivy League "bro" culture.
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Sean Pate, brand communications officer for Zenni Optical, and Matt Kobe, VP of business and analytics for the Chicago Bulls, spoke with Cheddar about why the new partnership was a perfect fit.
Peloton, the stationary bike maker with a cult-like following, has launched Tread ー an all-in-one treadmill and bootcamp experience. CEO John Foley said you can now get a full-body workout at home.
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The WNBA champion and 2016 Finals MVP just landed a gig commentating for the men's game on TNT. But she doesn't want to be thought of as bringing a "female voice" to the table, but rather, simply, a "varying opinion."
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