Inside TNT's "The Alienist" Success On and Off TV Screens
TNT's new drama "The Alienist" is seeing impressive growth in its first season. This week the program saw viewership increase 26 percent. Karina Kogan, SVP of Digital Media and Products and Missy Chambless, SVP of Brand Marketing at TNT and TBS explain how the network is growing its distribution on OTT.
"We've invested a tremendous amount in our owned and operated properties--our own apps," said Kogan. "Consumers can now watch all of our shows on our apps." "The Alienist" is now the network's best performing series on TNT digital.
"It's about meeting consumers where they are," says Chambless.
Despite the competition, Netflix is still a leader in the streaming space with more than 200 million subscribers, and now the public is getting a peek for the first time into just how popular the platform remains after viewer numbers for its top titles were unveiled.
On Monday, the FBI unveiled a report showing a 30 percent increase in homicides in 2020. Cheddar's Chloe Aiello looks into the bureau's numbers that show a steep increase in gun violence amid the growing pandemic.
According to LendingTree, over 196 million Americans used an on-demand delivery service within the last year. Cheddar breaks down why this trend is here to stay, and why so many Americans are actually overspending on these services.
Sandra Magallon, West Division Area Manager of Chase for Business, joins ChedHER to discuss the challenges that Hispanic entrepreneurs face, and what tools are out there to help these business owners.
Ramon Ray, Founder of SmartHustle.com, joins Cheddar to discuss how businesses have learned how to collaborate virtually during the pandemic, and tips for making remote work a success.
Cheddar is celebrating Hispanic Heritage Month by highlighting the history, culture, and contributions of the Hispanic and Latinx communities. We're diving into issues that matter and shining a light on the amazing influence of the Hispanic culture. To celebrate this month, leading fabric and craft retailer, JOANN is launching its second annual Minority Creative Grant program to support Hispanic creatives. The program will provide grants totaling $100,000 to 20 Hispanic business owners in need of financial support. Anthony Davila, lead product designer with JOANN and Shautina Lilly, diversity and inclusion manager with JOANN joined us to talk about the program.
