Inside TNT's "The Alienist" Success On and Off TV Screens
TNT's new drama "The Alienist" is seeing impressive growth in its first season. This week the program saw viewership increase 26 percent. Karina Kogan, SVP of Digital Media and Products and Missy Chambless, SVP of Brand Marketing at TNT and TBS explain how the network is growing its distribution on OTT.
"We've invested a tremendous amount in our owned and operated properties--our own apps," said Kogan. "Consumers can now watch all of our shows on our apps." "The Alienist" is now the network's best performing series on TNT digital.
"It's about meeting consumers where they are," says Chambless.
Danny Trejo joined Cheddar to discuss his upcoming show "Mysteries Unearthed" coming to the History Channel and his most recent entrepreneurial ventures.
Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to an adult site.
James Stewart joins Cheddar to discuss his New York Times article on what really went on behind-the-scenes at Disney when Bob Iger took back his spot as CEO.