Inside TNT's "The Alienist" Success On and Off TV Screens
TNT's new drama "The Alienist" is seeing impressive growth in its first season. This week the program saw viewership increase 26 percent. Karina Kogan, SVP of Digital Media and Products and Missy Chambless, SVP of Brand Marketing at TNT and TBS explain how the network is growing its distribution on OTT.
"We've invested a tremendous amount in our owned and operated properties--our own apps," said Kogan. "Consumers can now watch all of our shows on our apps." "The Alienist" is now the network's best performing series on TNT digital.
"It's about meeting consumers where they are," says Chambless.
Jason Sudeikis, in an interview, said this season is the last for its Apple TV hit "Ted Lasso" but hinted that the conclusion could set up a spinoff show.
Athletes come together to participate in a Special Olympics hockey game; a high school cheer team keeps the spirit of their classmate alive; and rescued dogs get makeovers to prepare for a second chance at a forever home.
Cheddar News is celebrating Women's History Month by shining a light on trailblazers and changemakers that are making strides across industries. Cheddar's Hena Doba sits down with Cate Luzio, Founder and CEO of Luminary, to find out how she's helping women thrive through networking, mentorships, and so much more.
