Inside TNT's "The Alienist" Success On and Off TV Screens
TNT's new drama "The Alienist" is seeing impressive growth in its first season. This week the program saw viewership increase 26 percent. Karina Kogan, SVP of Digital Media and Products and Missy Chambless, SVP of Brand Marketing at TNT and TBS explain how the network is growing its distribution on OTT.
"We've invested a tremendous amount in our owned and operated properties--our own apps," said Kogan. "Consumers can now watch all of our shows on our apps." "The Alienist" is now the network's best performing series on TNT digital.
"It's about meeting consumers where they are," says Chambless.
A painter finds inspiration after a serious medical diagnosis, a teacher returns to school after a year battling leukemia and a family raises funds for cancer research after suffering a loss themselves.
Actors Anthony Anderson and Cedric the Entertainer, known for their roles on Black-ish and The Neighborhood respectively, are teaming up to launch a "BBQ lifestyle brand" called AC Barbeque and starring in a new show called Kings of Barbeque.
