Ever since Elon Musk first announced that Tesla will be making a relatively affordable electric sedan in 2016, people have been waiting with bated breath to get their hands on the steering wheel.
Even multiple manufacturing delays couldn’t diminish that anticipation.
Cheddar’s Hope King got a first-hand look at the mass market vehicle Monday with Josh Ong, an eager customer on Tesla’s months-long waitlist.
“For me the first reason I wanted it was the technology,” said the communications director at Cheetah Mobile. “This is really the ultimate gadget.”
More than a half million people have preordered the Model 3. But after multiple delays -- Tesla delivered just 1,500 of the vehicles in the fourth quarter -- many have given up and canceled their requests.
Long before beleaguered billionaire Elon Musk purchased Twitter in October, he had set his sights on Tesla, the electric automaker where he serves as CEO and from which he derives most of his wealth and fame.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
