Inside the Rebrand of a Leading Consumer Cannabis Company
Cannabis company "hmbldt" is changing its name to "dosist." Co-Founder Jason DeLand joins Cheddar to tell us why the time was right for the change. He says it's to emphasize the brand's focus on using cannabis as a health and wellness tool.
DeLand breaks down the widespread popularity of dosist's Dose Pen. He explains the different health maladies it aims to treat. These include: trouble sleeping, chronic pain, gastrointestinal troubles, and even one's love life.
Finally, DeLand discusses the medical benefits of legalized recreational cannabis. He explains just how important the concept of proper dosing is to his company's mission. The co-founder hopes shifting the conversation around marijuana will help shed some of its stigma.
Brazilian actress and writer Suzana Pires spoke with Cheddar News about her nonprofit for women, how Sharon Stone wrote a foreword in her new book and what it's like being a telenovela star in Latin America.
Melissa Marra-Alvarez, curator of education and research, and Elizabeth Way, associate curator of costume, both with the Museum at The Fashion Institute of Technology, joined Cheddar News to discuss how food and food culture impact fashion.
