Inside the Rebrand of a Leading Consumer Cannabis Company
Cannabis company "hmbldt" is changing its name to "dosist." Co-Founder Jason DeLand joins Cheddar to tell us why the time was right for the change. He says it's to emphasize the brand's focus on using cannabis as a health and wellness tool.
DeLand breaks down the widespread popularity of dosist's Dose Pen. He explains the different health maladies it aims to treat. These include: trouble sleeping, chronic pain, gastrointestinal troubles, and even one's love life.
Finally, DeLand discusses the medical benefits of legalized recreational cannabis. He explains just how important the concept of proper dosing is to his company's mission. The co-founder hopes shifting the conversation around marijuana will help shed some of its stigma.
With more than 6 billion views on YouTube and 12 million followers on social media, Xavier Mortimer is an award-winning, internationally-acclaimed magician and social media star. The former Cirque du Soleil performer joined Cheddar News to discuss his rise to fame on social media amid the pandemic. “Well basically my show closed overnight, and I had nothing else to do," he said. "I started to film videos at home and they took off on TikTok and Instagram." Mortimer also talked about "The Dream Maker," his Las Vegas magic show and even performs a little trick for Cheddar.
Between Bells executive producer Conor White recaps some of the biggest stories of the week, and teaches Azia Celestino and Hena Doba a thing or two at the same time. It's This Week In Trivia!
Amira Rasool, CEO and Founder of The Folklore, discusses her $1.7 million pre-seed funding round and why she's being intentional about the investors she's working with.
Catching you up on what you need to know on April 15, 2022, with four of the victims from the Brooklyn subway shooting still hospitalized as the suspect is held without bail, Russia resumes attacks on Kyiv, teachers across the country receive their largest pay raises in decades, and more.
Musk made a bid to buy Twitter, but things are moving fast; a Covid breathalyzer; and Peloton is rethinking its pricing strategy. Here is all the news you Need2Know for Friday, April 15, 2022.
Keith Taylor, adjunct assistant professor at John Jay College and former Sergeant, Special Assignment for the NYPD, joins Cheddar News' Closing Bell to discuss how law enforcement will attempt to track down and capture the alleged Brooklyn subway shooter.
