Inside the Rebrand of a Leading Consumer Cannabis Company
Cannabis company "hmbldt" is changing its name to "dosist." Co-Founder Jason DeLand joins Cheddar to tell us why the time was right for the change. He says it's to emphasize the brand's focus on using cannabis as a health and wellness tool.
DeLand breaks down the widespread popularity of dosist's Dose Pen. He explains the different health maladies it aims to treat. These include: trouble sleeping, chronic pain, gastrointestinal troubles, and even one's love life.
Finally, DeLand discusses the medical benefits of legalized recreational cannabis. He explains just how important the concept of proper dosing is to his company's mission. The co-founder hopes shifting the conversation around marijuana will help shed some of its stigma.
Tech apprenticeship platform Multiverse became a unicorn with a $1.7 billion valuation, after raising $220 million in a Series D round. As companies across the country face challenges in hiring and retaining tech talent, Multiverse says it's trying to offer a solution with a new way to train and hire workers that can serve as an alternative to college and corporate training. Sophie Ruddock, VP and GM North America of Multiverse, joins Cheddar News' Closing Bell to discuss.
Cheddar's Kristen Scholer caught up with all-time NBA great Shaquille O'Neal in his hometown of Newark, NJ, working with Icy Hot to repair rundown basketball courts around the country. The Hall of Famer also spoke about the current NBA finals between the Boston Celtics and Golden State Warriors and had a lot of praise for the Warrior's guard Stephen Curry. "He's the greatest shooter of all time. I had a conversation with Stephen A. [Smith], where does he rank? He's a special player. He has his own category," Shaq said.
On this episode of On The Job presented by ADP: Gemma Burgess, CEO of Ferguson Partners, explains what people are looking for in an employer, and how to convey positive work culture to potential employees; Amy Leschke-Kahle, Vice President of Performance Acceleration at The Marcus Buckingham Company, an ADP company, breaks down how encouraging employee engagement and empowering employee voices can benefit every workplace and busts a myth about employee engagement while working from home; Jim Huether, CEO of Hyperice, discusses Hyperice's new employee mental health initiative, known as the Workplace Alliance, with 100-plus companies to combat the ongoing mental health crisis and how they're taking a hands-on, data-driven approach to the mental health crisis.
