Inside the Rebrand of a Leading Consumer Cannabis Company
Cannabis company "hmbldt" is changing its name to "dosist." Co-Founder Jason DeLand joins Cheddar to tell us why the time was right for the change. He says it's to emphasize the brand's focus on using cannabis as a health and wellness tool.
DeLand breaks down the widespread popularity of dosist's Dose Pen. He explains the different health maladies it aims to treat. These include: trouble sleeping, chronic pain, gastrointestinal troubles, and even one's love life.
Finally, DeLand discusses the medical benefits of legalized recreational cannabis. He explains just how important the concept of proper dosing is to his company's mission. The co-founder hopes shifting the conversation around marijuana will help shed some of its stigma.
“Popeye’s Kid,” the child made famous on a meme for the classic side-eye on the now-defunct Vine, has been signed for a brand sponsorship agreement years later as a college football player.
The CEO of the King Center in Atlanta says she hopes to spur progress during this year's observances of Martin Luther King Jr. Day by helping more Americans personalize the struggle for racial equity and harmony.
