Inside the Rebrand of a Leading Consumer Cannabis Company
Cannabis company "hmbldt" is changing its name to "dosist." Co-Founder Jason DeLand joins Cheddar to tell us why the time was right for the change. He says it's to emphasize the brand's focus on using cannabis as a health and wellness tool.
DeLand breaks down the widespread popularity of dosist's Dose Pen. He explains the different health maladies it aims to treat. These include: trouble sleeping, chronic pain, gastrointestinal troubles, and even one's love life.
Finally, DeLand discusses the medical benefits of legalized recreational cannabis. He explains just how important the concept of proper dosing is to his company's mission. The co-founder hopes shifting the conversation around marijuana will help shed some of its stigma.
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San Mateo County Sheriff ChristinaCorpusspeaks at a news conference following a shooting Monday, Jan. 23, 2023, in Half Moon Bay, Calif. Multiple people were killed in two related shootings Monday at a mushroom farm and a trucking firm in a coastal community south of San Francisco, and officials say a suspect is in custody. (AP Photo/Jeff Chiu)
M&M's colorful cast of chocolate covered peanuts will no longer be the mouthpiece of the brand and instead they will be replaced by Emmy-award winning actress and Saturday Night Live favorite Maya Rudolph.
