Inside the Rebrand of a Leading Consumer Cannabis Company
Cannabis company "hmbldt" is changing its name to "dosist." Co-Founder Jason DeLand joins Cheddar to tell us why the time was right for the change. He says it's to emphasize the brand's focus on using cannabis as a health and wellness tool.
DeLand breaks down the widespread popularity of dosist's Dose Pen. He explains the different health maladies it aims to treat. These include: trouble sleeping, chronic pain, gastrointestinal troubles, and even one's love life.
Finally, DeLand discusses the medical benefits of legalized recreational cannabis. He explains just how important the concept of proper dosing is to his company's mission. The co-founder hopes shifting the conversation around marijuana will help shed some of its stigma.
Cheddar News is hitting the ground this black history month and putting the people front and center. Our Hena Doba caught up with celebrity chef, restaurateur, and television personality Marcus Samuelsson at his newest NYC restaurant, Hav & Mar, to talk about how he's celebrating culture and seafood, and fueling representation in the industry
Detavio Samuels, CEO of Revolt, joins Cheddar News to discuss the importance of Black media, and give insight from cultural leaders about climbing to the top of their industries.
