Inside the Rebrand of a Leading Consumer Cannabis Company
Cannabis company "hmbldt" is changing its name to "dosist." Co-Founder Jason DeLand joins Cheddar to tell us why the time was right for the change. He says it's to emphasize the brand's focus on using cannabis as a health and wellness tool.
DeLand breaks down the widespread popularity of dosist's Dose Pen. He explains the different health maladies it aims to treat. These include: trouble sleeping, chronic pain, gastrointestinal troubles, and even one's love life.
Finally, DeLand discusses the medical benefits of legalized recreational cannabis. He explains just how important the concept of proper dosing is to his company's mission. The co-founder hopes shifting the conversation around marijuana will help shed some of its stigma.
FILE - CNN anchors Kaitlan Collins, from left, Don Lemon and Poppy Harlow appear at the 16th annual CNN Heroes All-Star Tribute on Dec. 11, 2022, in New York.
(Photo by Evan Agostini/Invision/AP, File)
Bruce Willis attends a movie premiere in New York on Friday, Oct. 11, 2019. Nearly a year after Bruce Willis’ family announced that he would step away from acting after being diagnosed with aphasia, his family says his “condition has progressed.” In a statement posted Thursday, the 67-year-old actor’s family said Willis has a more specific diagnosis of frontotemporal dementia. (Photo by Charles Sykes/Invision/AP, File)
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