Inside the Rebrand of a Leading Consumer Cannabis Company
Cannabis company "hmbldt" is changing its name to "dosist." Co-Founder Jason DeLand joins Cheddar to tell us why the time was right for the change. He says it's to emphasize the brand's focus on using cannabis as a health and wellness tool.
DeLand breaks down the widespread popularity of dosist's Dose Pen. He explains the different health maladies it aims to treat. These include: trouble sleeping, chronic pain, gastrointestinal troubles, and even one's love life.
Finally, DeLand discusses the medical benefits of legalized recreational cannabis. He explains just how important the concept of proper dosing is to his company's mission. The co-founder hopes shifting the conversation around marijuana will help shed some of its stigma.
Taylor Swift's Eras Tour recently opened with two nights at State Farm Stadium in Glendale, Arizona. During a key moment in both shows, Swift performed what Billboard has called a one-of-a-kind stunt that has been leaving fans speechless. (It's not your typical stage dive!)
Musician Bruce Springsteen, actress Mindy Kaling and designer, Vera Wang were some of the celebrities honored at the White House on Tuesday. President Biden and his wife Dr Jill Biden gave honorees medals. Other honorees included Gladys Knight, Julia Louis Dreyfus and Amy Tan. The medals are Biden's first batch of awards for the arts and humanities. They were delayed by the COVID-19 pandemic.
With many media companies pivoting to streaming, it's been a gold rush for original content. Cheddar News' Michelle Castillo reports on the flood of content coming out from SXSW.
