Jon Ikeda, Vice President of Acura North America, says, "Innovation is about risk-taking. You can't be innovative unless there is some semblance of risk involved."
For full interview [click here](https://cheddar.com/videos/inside-the-design-behind-acuras-2019-rdx-prototype).
Brian Moore, EY Americas Consumer Technology Leader, joins Cheddar News at CES in Las Vegas to discuss how retailers and brands are creating new value for consumers.