The fastest growing business within Salesforce is the company's marketing cloud. The products' Chief Strategy Officer Jon Suarez-Davis explains the factors leading the marketing clouds growth.
Shares of Salesforce are up more than 50 percent year to date. Suarez-Davis says the marketing cloud generated about $1 Billion in revenue this year. He says the key to achieving this growth is customer centric solutions that enable marketers to deliver real-time brand experiences.
Salesforce recently announced a partnership with Google Analytics for the marketing cloud. Suarez-Davis says this will extend Salesforce's value proposition for clients not only in marketing but across sales and services. When looking at the crowded cloud computing space, Suarez-Davis says their unique position in the landscape as a fully integrated platform across marketing, service, commerce, and sales helps Salesforce stand apart.
Luke Larsen, senior editor at Digital Trends, joins Cheddar News to discuss the largest tech convention in the world, CES, kicking off in Las Vegas this week.
Renewable energy company Heliogen has gone public via a SPAC merger with blank check company Athena Technology Acquisition Corp. on the NYSE. Joining Cheddar, founder and CEO Bill Gross went into why he felt the end of 2021 was the best time to get into the public markets. "If you think of the Industrial Revolution and the digital revolution, this renewable revolution is probably going to be as big or larger than that," he said. "So we're going to use this capital to scale our business, to meet more customer demand, to do more projects in parallel, and to scale our research and development to continue to drive down the price to be competitive with fossil fuels."
