The Battle Royale boom is taking over the gaming world. Rooster Teeth's Ashley Jenkins joins Cheddar to break down the massive success of "Fortnite" and "PlayerUnknown's Battlegrounds." The phenomenon led Take-Two Interactive's CEO to weigh in on whether "Grand Theft Auto" and "Red Dead Redemption 2" would ever take part in the trend.
Strauss Zelnick called the success of Battle Royale modes "really interesting" but said the company would steer clear of doing anything too derivative. "Fortnite" had its most successful day of gaming ever with 3.4 million concurrent users. The high activity caused the game's servers to crash.
Finally, fans got their first look at Tom Hardy's "Venom" movie. The "Spider-Man" spin-off will see the actor play the iconic villain. Jenkins says some audiences were disappointed to not see Hardy suit up as the character in the teaser.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
