Inside Nike's Newest Innovation

Brett Holts, Vice President of Nike Running Footwear, introduces Nike's newest sneaker, the Epic React Flyknit. The new shoe features a brand new foam compound. Holts says the new foam was developed entirely by Nike. The company went through 400 iterations of the foam before finding the perfect fit. Holts explains the Epic React Flyknit shoe returns energy to the runner with each step and amplifies the sensation of softness. He recognizes how important style is, saying there's "no performance without style". In the ongoing sneaker wars between Nike and Adidas, Holts says competition is always good, but Nike is focused on its own goals.

More In Business

Big Business This Week: Bond Market Turmoil and The Broader Economy

Does the Treasury’s bond buyback program coincide with deeper structural problems in the US economy?

Frozen Yogurt Was Supposed to Be Over, Gen Z Had Other Plans

16 Handles CEO Neil Hershman explains why Gen Z is fueling frozen yogurt’s comeback and how the brand plans to stay ahead as competition heats up.

Rocket Lab’s Next Giant Leap: Building an End-to-End Space Company

Rocket Lab CEO Peter Beck on the company’s record growth, Neutron, its Iridium deal, defense ambitions and the race to build a space powerhouse.

Helion Is Betting Big on Fusion: Here’s What Comes Next

Helion CEO David Kirtley on the company’s push to deliver commercial fusion by 2028 and meet soaring demand for clean, reliable electricity.

The Oil Market’s Next Big Test: War, Inflation and the Midterms

Rob Schroeder, Washington Bureau Chief at MarketWatch, breaks down oil prices, inflation, energy policy and the road to the midterm elections.

The New Complex: AI, Sports, Shopping and the Business of Culture

Complex President Moksha Fitzgibbons explains how the brand is blending media, AI, e-commerce, sports & live experiences to build a new kind of culture business

Stocks Keep Climbing Despite Macro Headwinds: What’s Driving the Rally?

Bret Kenwell, eToro’s U.S. Investment and Options Analyst, explains what’s driving stocks higher and whether the market rally has room to run.

Amazon’s Alexa Strategy Is Getting Much Bigger

Amazon’s Daniel Rausch, VP of Alexa and Echo, on Alexa’s AI evolution, the future of voice commerce and why your next shopping assistant could be Alexa.

The Future of Plastic Might Be Growing in a Field: PlantSwitch CEO on the Packaging Revolution

PlantSwitch CEO Dillon Baxter reveals how agricultural byproducts like rice hulls and wheat straw could help replace plastics with plant-based alternatives.

Your Trash Could Have a Second Life: Inside TerraCycle’s Push to Reinvent Recycling

TerraCycle CEO Tom Szaky explains how the company is tackling hard-to-recycle waste, from vapes to packaging, and building a more circular economy.

Load More