Brett Holts, Vice President of Nike Running Footwear, introduces Nike's newest sneaker, the Epic React Flyknit. The new shoe features a brand new foam compound. Holts says the new foam was developed entirely by Nike. The company went through 400 iterations of the foam before finding the perfect fit. Holts explains the Epic React Flyknit shoe returns energy to the runner with each step and amplifies the sensation of softness. He recognizes how important style is, saying there's "no performance without style". In the ongoing sneaker wars between Nike and Adidas, Holts says competition is always good, but Nike is focused on its own goals.

Share:
More In Business
Turning Unused PTO Into Cold, Hard Cash
Veetahl Eilat-Raichel, Founder and CEO of Sorbet, shares how employees can harness the value of their time off – and how companies can use PTO to employees’ benefit.
Fed Interest Rate Decision Coming Next Week
Brooke May, Managing Partner at Evans May Wealth, weighs in on how the market is expected to perform through the rest of 2024, plus why she’s still bullish on tech but cautious when it comes to financials.
Load More