Making the perfect cup of coffee isn't so simple. To show us how it's done, the co-founders of Birch Coffee, Jeremy Lyman and Paul Schlader took us inside the roast house. Birch Coffee owns and operates nine NYC coffee shops. The duo has plans to open up a tenth location very soon in Columbus Circle. Schlader kick the tour off by giving us an inside look into how to roast the coffee beans. He explains that after the coffee is roasted, the next step is to brew. That's when Lyman steps in. Specialty coffee represents 37% of U.S. coffee cups. He lays out the steps to brew the perfect french press. With Birch Coffee's brewing methods, they set themselves up to grab a piece of the estimated $32 billion retail value of the U.S. coffee market.

Share:
More In Culture
Deer Breaks Into TJ Maxx Store
When police responded to an alarm call at a TJ Maxx in Rockland, Maine on Thanksgiving Day last week, they weren't sure what exactly they would find. The alarm hadn't been tripped by a burglar but instead, it was a different kind of break-in -- a white-tailed deer.
Gene Simmons on End of the Road World Tour
After over 50 years of record-breaking global tours, it is the end of the road for one of rock and roll's most influential bands, Kiss. The legendary Gene Simmons spoke with Cheddar News to reflect on his career and how Kiss became a staple of American culture.
Load More