Amazon's fourth annual Prime Day kicked off Monday to much fanfare, but it didn't quite go off without a hitch.
Some users [reported](https://twitter.com/CNET/status/1018934859505385472) getting error messages, while others got stuck in a loop that kept redirecting them back to the main sale site.
The issues came in the opening minutes of what the e-commerce giant has touted as a shopping holiday bigger than Black Friday or Cyber Monday. Research firm eMarketer estimated the company could bring in revenues of as much as $3.4 billion during the event, eclipsing the estimated $2.4 billion spent last year.
Whether the glitches affect results will be closely watched by analysts and investors ー shares of Amazon, which hit all-time highs early in the day Monday, pared gains after news of the problems.
Prime Day began at 3 pm ET on Monday and lasts 36 hours. This year's event is six hours longer than last year's.
The company that owned a submersible that imploded on its way to explore the wreck of the Titanic, killing all five onboard, said Thursday it has suspended operations.
JetBlue says it will end a partnership with American Airlines in the Northeast after losing a court fight over the deal, and will instead focus on salvaging its proposed purchase of Spirit Airlines.
Meta has unveiled an app called Threads to rival Twitter, targeting users looking for an alternative to the social media platform owned — and frequently changed — by Elon Musk.
