Infiniti Introduces All-New QX50 For Growing SUV Market
Infiniti is continuing to become a competitive force in the luxury car market with its all-new QX50. Alyssa Julya Smith caught up with Infiniti Vice President Randy Parker to learn about the new features, and what makes the QX50 so competitive.
Parker explains that the QX50, referred to as the automaker's "crown jewel," is designed with a VC-Turbo engine that has been in development for two decades. Parker also reveals that the crossover market is the fastest-growing because the economy is so strong.
Parker also talks about some of the features inside the car, and what the company is doing to compete in the luxury market. These include quilted leather, ProPilot assist--which basically acts as an autonomous driver--and wireless charging ports.
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