As people across the globe work to occupy a surplus of free time due to coronavirus-related quarantining, the good ol' pastimes of knitting and crocheting are making a roaring come back in the new age of social media.
Last month, the yarn company hosted Stitch Around The World on Zoom, the largest virtual crafting group in history with more than 800 participants, featuring none other than one of the biggest names in game show history: Wheel of Fortune hostess Vanna White.
"Try it! It's so much fun and you're creating something for yourself, or a loved one, or a family member, or a gift, or to give to charity," White told Cheddar.
White, a well-known knitter who has her own line of yarn with Lion Brand, is encouraging people to try their hand at creating garments during the coronavirus crisis. She said she has been spending most of her time at home with family, knitting baby blankets, and cooking.
Lion Brand ambassador Shira Blumenthal, who led the massive virtual crafting event, told Cheddar, "This was an opportunity where I was like, you know what, let's have everyone come together. Let's have this massive crafting group or crafting event,"
White will join Lion Brand's Blumenthal for the next global and virtual event on June 14.
"We are asking people to donate during the event and that day to the American Red Cross. We want to give back," said Blumenthal.
Jordan Mauriello, CEO of MoreYellow, talks about the evolving landscape of female gamers and why brands see Influencers as more valuable than their male counterparts.
Apple's Racial Equity and Justice Initiative is a $100 million program aimed at combating systemic racism while working to advance racial equity across the country. Alisha Johnson, director of the initiative, joined Cheddar at SXSW to discuss the work being done. "We focused on three critical areas. The first is education. The second is criminal justice reform, and the third is economic empowerment, really looking first in our own supply chain, how can we really increase our spend with Latinx, Hispanic, and indigenous-owned businesses," she said. "And then how can we go further to empower entrepreneurs who have been cut out of access to funding and capital and really help them to get the funding."
What you Need to Know on Thursday, March 17. Updates from Ukraine, President Biden refers to Putin as a ‘war criminal’ for the first time, Walmart has ambitious hiring targets for Q1, and Netflix takes steps to crack down on password sharing.
Residents were cleaning their homes Thursday after a 7.4-magnitude earthquake struck off the coast of Fukushima in northern Japan, smashing furniture, knocking out power and killing four people.
Biden calls Putin a "war criminal," HBCUs are getting grant money for security after dozens of bomb threats, and Cannes may hate red-carpet selfies, but this year they're partnering with TikTok. Here is all the news you Need2Know for Thursday, March 17, 2022.
A Peacock streaming show about a '90s one-hit-wonder girl group getting another chance at musical success, "Girls5Eva" drops its second season on the platform on May 5. Cheddar's Michelle Castillo sat down with creator Meredith Scardino and actor Paula Pell from South By Southwest in Austin, Texas, to talk about what fans can expect from the series in Season 2. "They're going to create their first studio album, which is really exciting," Scardino said. "So we're going to follow that journey as they as they get back in the studio."
Cheddar News senior reporter Michelle Castillo was joined by the cast of 'Lizzo's Watch Out for the Big Grrrls' during South by Southwest 2022. They talk all about the new series, which premieres March 25 on Prime Video.
