As people across the globe work to occupy a surplus of free time due to coronavirus-related quarantining, the good ol' pastimes of knitting and crocheting are making a roaring come back in the new age of social media.
Last month, the yarn company hosted Stitch Around The World on Zoom, the largest virtual crafting group in history with more than 800 participants, featuring none other than one of the biggest names in game show history: Wheel of Fortune hostess Vanna White.
"Try it! It's so much fun and you're creating something for yourself, or a loved one, or a family member, or a gift, or to give to charity," White told Cheddar.
White, a well-known knitter who has her own line of yarn with Lion Brand, is encouraging people to try their hand at creating garments during the coronavirus crisis. She said she has been spending most of her time at home with family, knitting baby blankets, and cooking.
Lion Brand ambassador Shira Blumenthal, who led the massive virtual crafting event, told Cheddar, "This was an opportunity where I was like, you know what, let's have everyone come together. Let's have this massive crafting group or crafting event,"
White will join Lion Brand's Blumenthal for the next global and virtual event on June 14.
"We are asking people to donate during the event and that day to the American Red Cross. We want to give back," said Blumenthal.
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On this episode of Cheddar Innovates: Yat Labs Co-Founder breaks down how a 'Yat' is changing the way people think about their online identities; Scythe Robotics CEO explains how it's bringing innovation to the landscaping industry with its autonomous, all-electric mowers; Founder of California Cowboy discusses how its creating clothing designed for creating in-person connections with others with features like a beverage pocket, bottle opener, and conversation cards; Cheddar gets a look at Curiosity Stream's 'Beyond the Spotlight' biography series.
Drew Clark, CEO and Founder of California Cowboy, joins 'Cheddar Innovates' to discuss how it is creating clothing designed for creating in-person connections with others with features like a beverage pocket, bottle opener, and conversation cards.
Cheddar gets a look at Curiosity Stream's 'Beyond the Spotlight,' a biography series about the intriguing people who capture our attention, fill our social feeds, and shape pop culture.
Naveen Jain, Co-Founder of Yat Labs, joins 'Cheddar Innovates' to discuss how a 'Yat' is changing the way people think about their online identities, and why artists like Questlove and G-Eazy are backing this idea.
