As people across the globe work to occupy a surplus of free time due to coronavirus-related quarantining, the good ol' pastimes of knitting and crocheting are making a roaring come back in the new age of social media.
Last month, the yarn company hosted Stitch Around The World on Zoom, the largest virtual crafting group in history with more than 800 participants, featuring none other than one of the biggest names in game show history: Wheel of Fortune hostess Vanna White.
"Try it! It's so much fun and you're creating something for yourself, or a loved one, or a family member, or a gift, or to give to charity," White told Cheddar.
White, a well-known knitter who has her own line of yarn with Lion Brand, is encouraging people to try their hand at creating garments during the coronavirus crisis. She said she has been spending most of her time at home with family, knitting baby blankets, and cooking.
Lion Brand ambassador Shira Blumenthal, who led the massive virtual crafting event, told Cheddar, "This was an opportunity where I was like, you know what, let's have everyone come together. Let's have this massive crafting group or crafting event,"
White will join Lion Brand's Blumenthal for the next global and virtual event on June 14.
"We are asking people to donate during the event and that day to the American Red Cross. We want to give back," said Blumenthal.
On this episode of ChedHER: Ooshma Garg, CEO of Gobble and Sunbasket, breaks down how she found her entrepreneurial spirit, and gives advice for successfully scaling and growing a business; Chastity Lord, President and CEO of the Jeremiah Program, explains how she's disrupting the poverty cycle for single moms and their children; Dina Grilo, Vice President, DEI Lead for Office of Disability Inclusion at JPMorgan Chase & Co., explains how the firm is encouraging women with disabilities to seek office; Jess Berger, Founder and CEO of Bundle x Joy, talks about her $1 million seed raise that made her the first Latina in the pet care space to raise that amount.
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