The modern customer likes renting clothes because it is environmentally friendly and offers more variety, says Evan Clark, Deputy Managing Editor at WWD. In the future, people will lean in on the idea of "having fewer, better things," he says.
For full interview, [click here](https://cheddar.com/videos/why-fashion-rentals-are-on-the-rise).
Amazon says it had its best Prime Day sales event ever this week with $14.2 billion spent online on Tuesday and Wednesday, up 11% compared to last year.