The modern customer likes renting clothes because it is environmentally friendly and offers more variety, says Evan Clark, Deputy Managing Editor at WWD. In the future, people will lean in on the idea of "having fewer, better things," he says.
For full interview, [click here](https://cheddar.com/videos/why-fashion-rentals-are-on-the-rise).
Elaine Low, staff writer with The Ankler, joined Cheddar News to break down the latest deal with the studios, why it was such a tough negotiation, and what lies ahead.