The connected fitness market is quickly growing and ICON's streaming fitness service iFit recently raised $200 million to invest in technology, expand its content library, and reach more potential users.
"Where we are very distinctive in this exploding connected fitness marketplace is that iFit is interactive. iFit is interactive with equipment, with our trainers, with our workouts, and with our members," ICON Health and Fitness Vice President of Marketing Colleen Logan told Cheddar.
Logan says the iFit technology is so interactive that users will not have to "imagine" a workout destination — the streaming service will take you there. "We don't have you imagine you're climbing the mountain. What we do is actually take you to the mountain, so we take our crews and our mountaineers and we shoot the whole trek," Logan said.
The technology also allows users to feel the mountain. "Our technology actually controls the incline and decline of the treadmill so as you start out in the rainforest or as you make your way up the summit you're feeling the incline and decline as the exact topography," Logan said.
As the connected space continues to grow with competitors like Peleton, Logan says with new capital they now have the opportunity to take advantage of the connected fitness trend and offer a range of products.
"While a lot of people in the connected fitness space offer one product at one price point we have tremendous range because we don't think fitness should be a luxury," Logan said.
The Tony Awards on Sunday lured 4.85 million viewers to CBS, its largest broadcast audience in six years. CBS says Monday that Nielsen data shows the telecast — hosted by “Wicked” star Cynthia Erivo — scored a 38% increase over last year’s 3.53 million viewers. That’s the largest audience for the Tonys since 2019, when the telecast that year nabbed 5.4 million viewers and “Hadestown” was crowned best new musical. The latest version also had to compete with the second game of the NBA Finals, between the Thunder and Pacers,
After stumbling out of the starting gate in Big Tech’s pivotal race to capitalize on artificial intelligence, Apple tried to regain its footing Monday during a developers conference that focused mostly on incremental advances and cosmetic changes in its technology.
Six weeks before UnitedHealthcare CEO Brian Thompson was gunned down outside a Manhattan hotel last December, Luigi Mangione mused about rebelling against “the deadly, greed fueled health insurance cartel” and expressed that killing the executive “conveys a greedy bastard that had it coming."
Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.
Midea is voluntarily recalling about 1.7 million of its popular U and U+ Smart air conditioners because pooled water in the units may not drain fast enough, leading to mold growth.
