The connected fitness market is quickly growing and ICON's streaming fitness service iFit recently raised $200 million to invest in technology, expand its content library, and reach more potential users.
"Where we are very distinctive in this exploding connected fitness marketplace is that iFit is interactive. iFit is interactive with equipment, with our trainers, with our workouts, and with our members," ICON Health and Fitness Vice President of Marketing Colleen Logan told Cheddar.
Logan says the iFit technology is so interactive that users will not have to "imagine" a workout destination — the streaming service will take you there. "We don't have you imagine you're climbing the mountain. What we do is actually take you to the mountain, so we take our crews and our mountaineers and we shoot the whole trek," Logan said.
The technology also allows users to feel the mountain. "Our technology actually controls the incline and decline of the treadmill so as you start out in the rainforest or as you make your way up the summit you're feeling the incline and decline as the exact topography," Logan said.
As the connected space continues to grow with competitors like Peleton, Logan says with new capital they now have the opportunity to take advantage of the connected fitness trend and offer a range of products.
"While a lot of people in the connected fitness space offer one product at one price point we have tremendous range because we don't think fitness should be a luxury," Logan said.
Nvidia smashes earnings with record-breaking revenue and soaring Blackwell demand as shares slip this morning, Barron’s senior writer Adam Levine unpacks it all
Jeff Wagoner, CEO of Outrigger Hospitality Group, discusses the company’s coral preservation initiatives and sustainable practices at their hotels and resorts.
Dena Jalbert, Head of M&A at Align Advisory, discusses the state of mergers and acquisitions in 2025 and beyond, highlighting key trends and opportunities.
Kim Perell, author and entrepreneur, shares actionable tips and tricks to help current and aspiring entrepreneurs kick off 2026 with confidence and momentum.
Computer chipmaker Nvidia is poised to release a quarterly earnings report that is expected to either deepen a recent downturn in the stock market or prompt an ebullient sigh of relief among investors increasingly worried the world’s most valuable company is perched upon an artificial intelligence bubble about to burst.
Emera CEO Scott Balfour discusses soaring energy demand, AI-driven grid challenges, clean-power investments, and how the company is building a resilient future.
JB Mackenzie discusses Robinhood’s new entertainment prediction markets, letting users engage with pop culture, award shows, and more through low-stakes bets.
Rhett Power shares his startup journey, lessons from his early years and insights from his book on overcoming negative self-talk to lead with confidence.
Despite inflation, Americans aren’t giving up the gym. Crunch Fitness CEO Jim Rowley discusses strong growth, value-driven expansion and what the future holds.
Home prices far outpacing incomes, low inventory, and higher living costs are reshaping the market. WSJ’s Veronica Dagher breaks down the challenges ahead.
