This holiday shopping season saw a big surge in consumers shopping on mobile. HP's General Manager and Vice President of Americas Channel Stephanie Dismore breaks down the key trends in retail.
Over the Thanksgiving holiday weekend, sales hit record highs of $14 billon, according to Adobe Analytics. Cyber Monday saw a record $6.59 billion in sales, up 17 percent from last year. Dismore says consumer spending on mobile is driving this growth.
On Cyber Monday, there was more than $2 billion worth of sales transacted through mobile devices, according to Adobe Analytics. Dismore says she expects to see strong reports on PCs and printers this holiday season. The key to the future of retail is combining the online and offline experience, says Dismore.
We sat down with Ali Furman, U.S. Consumer Markets Industry Leader at consulting firm PwC to ask what trends she garnered from the initial data this year.
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