HP is on a quest to reinvent printing for the digital age. Alyssa Julya Smith was in Las Vegas at the Consumer Electronics Show with Enrique Lores, President of Imaging & Printing at HP to discuss the emerging technologies that are revolutionizing print.
Lores breaks down how print is relevant with the way people interact with technology today. He says people establish an emotional connection when they print a photo, so HP has built the ability to create that connection in a digital and mobile world. Lores has said that in the past, HP would have been banned from CES showroom for even mentioning print. He shares what has changed, and how the company has redesigned the portfolio.
HP showcased some of its key technologies at CES. Lores explained HP Reveal, a platform that allows you to build AR in any type of prints. He also discussed HP Voice, which allows users to connect with printers through voice commands.
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