At this point, most of us feel we couldn't live without our smartphones. With texting, email, and hundreds of apps available, smartphones rarely leave the palm of our hands. And this dependence is enabled by addictive apps and feedback mechanisms called intermittent variable rewards.
Cody Gough is an editor and podcast host at Curiosity.com. He explains how developers have engineered apps so that they give consumers rewards every time the app is visited. This increases engagement frequency and time. In the new age of advertising, consumer time is money.
Gough offers tips to kick cellphone addiction. He recommends charging your phone in a different room and avoiding mindless scrolling when possible. He also suggests keeping other tech and toys handy for downtime. Packing a book or Kindle for your commute will prevent mindless Twitter scrolling.
Brands are always looking for ways to scale and innovate. Cheddar News catches up with John Dubois, EY Consumer Data & Analytics Leader, at EY's Emerging Tech pop-up event at SXSW to find out how brands can stay ahead of emerging tech.
Blue check marks are coming to Instagram and Facebook. Meta CEO Mark Zuckerberg on Friday announced the expansion of a premium subscription service for $11.99 per month on the web and $14.99 on mobile. The service launched in Australia and New Zealand last month.
Cheddar News catches up with Payal Thakkar, EY Advanced Manufacturing and Mobility Cybersecurity Leader, at SXSW to break down how cyberattacks are evolving, what solutions are out there to battle these attacks, and give advice for staying ahead of cyberwarfare.
