Fred Hajjar, Co-Owner, and Hiral Patel, Marketing Manager at uglychristmassweater.com, discuss the success of the company from its 2012 founding though today, when the "Ugly Christmas Sweater Party" has become a tradition for many.
During its first year in business, the company made $40,000 in sales. For Christmas 2017, the company sold over 100,000 sweaters that sell for an average of $49.99 to $59.99 apiece.
Patel and Hajjar talk the rise in popularity of the ugly sweater and what makes their particular brand so unique. The company recently began a customization line, allowing consumers to choose the phrases on their sweater of choice.
Brazilian actress and writer Suzana Pires spoke with Cheddar News about her nonprofit for women, how Sharon Stone wrote a foreword in her new book and what it's like being a telenovela star in Latin America.
Melissa Marra-Alvarez, curator of education and research, and Elizabeth Way, associate curator of costume, both with the Museum at The Fashion Institute of Technology, joined Cheddar News to discuss how food and food culture impact fashion.
