Fred Hajjar, Co-Owner, and Hiral Patel, Marketing Manager at uglychristmassweater.com, discuss the success of the company from its 2012 founding though today, when the "Ugly Christmas Sweater Party" has become a tradition for many.
During its first year in business, the company made $40,000 in sales. For Christmas 2017, the company sold over 100,000 sweaters that sell for an average of $49.99 to $59.99 apiece.
Patel and Hajjar talk the rise in popularity of the ugly sweater and what makes their particular brand so unique. The company recently began a customization line, allowing consumers to choose the phrases on their sweater of choice.
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TV actresses Penny Marshall and Cindy Williams smile at the Emmy Awards in Los Angeles, Sept. 9, 1979. The duo play television's "Laverne and Shirley." (AP Photo/George Brich)
