Fred Hajjar, Co-Owner, and Hiral Patel, Marketing Manager at uglychristmassweater.com, discuss the success of the company from its 2012 founding though today, when the "Ugly Christmas Sweater Party" has become a tradition for many.
During its first year in business, the company made $40,000 in sales. For Christmas 2017, the company sold over 100,000 sweaters that sell for an average of $49.99 to $59.99 apiece.
Patel and Hajjar talk the rise in popularity of the ugly sweater and what makes their particular brand so unique. The company recently began a customization line, allowing consumers to choose the phrases on their sweater of choice.
With many media companies pivoting to streaming, it's been a gold rush for original content. Cheddar News' Michelle Castillo reports on the flood of content coming out from SXSW.
Acclaimed artist and best-selling author Morgan Harper Nichols joins Cheddar News to discuss how she's helping others embrace their next adventure in her latest book, and how to focus on prioritizing your mental wellness.
More witnesses are expected to testify on Wednesday in a trial about a 2016 ski crash between Gwyneth Paltrow and a retired Utah man suing her and claiming her recklessness left him with lasting injuries and brain damage.
