Fred Hajjar, Co-Owner, and Hiral Patel, Marketing Manager at uglychristmassweater.com, discuss the success of the company from its 2012 founding though today, when the "Ugly Christmas Sweater Party" has become a tradition for many. During its first year in business, the company made $40,000 in sales. For Christmas 2017, the company sold over 100,000 sweaters that sell for an average of $49.99 to $59.99 apiece. Patel and Hajjar talk the rise in popularity of the ugly sweater and what makes their particular brand so unique. The company recently began a customization line, allowing consumers to choose the phrases on their sweater of choice.

Share:
More In Culture
The Minivan Is Turning 40 Years Old This Year
The minivan is turning 40 years old this year. While it made up just 1.8 percent of the car market in 2022, that number could begin to tick up, as more families increase interest in the car's advantages. Cheddar News' senior reporter Michelle Castillo takes a deeper look at the minivan's lineage.
How to Go Viral on TikTok
With more than 150 million Americans on the platform each month, TikTok can help businesses, brands, and bands get attention and stand out.
Load More