Fred Hajjar, Co-Owner, and Hiral Patel, Marketing Manager at uglychristmassweater.com, discuss the success of the company from its 2012 founding though today, when the "Ugly Christmas Sweater Party" has become a tradition for many.
During its first year in business, the company made $40,000 in sales. For Christmas 2017, the company sold over 100,000 sweaters that sell for an average of $49.99 to $59.99 apiece.
Patel and Hajjar talk the rise in popularity of the ugly sweater and what makes their particular brand so unique. The company recently began a customization line, allowing consumers to choose the phrases on their sweater of choice.
Matthew Yokobosky, Senior Curator, Fashion and Material Culture at Brooklyn Museum, explains why you need to some see the Solid Gold exhibit with your own eyes!
Pernilla Sjöholm, star of the Tinder Swindler on Netflix and founder of IDfier, explains how she went from fraud to co-founder of her own company. Watch!
