*By Conor White*
Android and iPhone users looking for a way to hide from Google are in luck: it's possible to stop the tech giant's apps, including Google Maps, from tracking a device's whereabouts.
The Associated Press [reported](https://www.apnews.com/828aefab64d4411bac257a07c1af0ecb/AP-Exclusive:-Google-tracks-your-movements,-like-it-or-not) that Google was storing users' location and browsing data even after many people believed they had opted not to share that information by turning off "location history."
By doing some digging, Emily Dreyfuss, a senior writer at Wired, found [a solution](https://www.wired.com/story/google-location-tracking-turn-off/), if you have the patience to navigate the innermost settings pages of your Google apps.
* Open a browser to access your Google account settings.
* The setting is buried under "personal information."
* Go to your activity log and look for "Web and App Activity."
* Turn the setting off.
Dreyfuss said in an interview with Cheddar that users would still be able to use location-based apps like Lyft and Uber, but Google won't be able to track and store information about where the device has been.
"You can still have location on, on your iPhone or your Android, as long as in your Google account settings you have turned off 'Web and Activity Tracking,'" she said.
Recent revelations about the ways in which Facebook, Google, and other technology companies track, store, and share users' personal data has increased consumers' desire to safeguard their privacy. Dreyfuss said that concern led to the latest discovery about Google's methods.
"We all have this sense that we don't know when our location is being used or why," she said. "That's what was so creepy about this, even when we thought that we had turned it off, this is confirmation that we're not as in control as we thought."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjIwNDk=).
Aaron Jefferson, VP of product at Luminar, joined Cheddar to discuss partnering with automaker Volvo to bring its LIDAR (light detection and ranging) tech into autonomous cars capable of safely driving on the highway. While companies like Tesla have come under fire due to safety issues with its self-driving technology, Jefferson noted how his company's tech differs. "Our LIDAR, its iris sensor that's really set for production, is able to sense, understand, and give the vehicle confidence to react accordingly such that you don't have these same types of issues," he said. The Ride Pilot technology in Volvo vehicles will be rolled out in California following safety testing.
The fintech app backed by billionaire Mark Cuban called Dave made its public debut on the Nasdaq Thursday via a SPAC merger. CEO and co-founder Jason Wilk spoke to Cheddar's Kristen Scholer about the IPO and how his company's services distinguish it from traditional banks. "Customers come to us because they're tired of paying $20 billion of overdraft fees, and they come to Dave, they download our app, and within minutes they can get access to $250 of no interest credit, which we give them through our own proprietary machine learning model," he told Cheddar.
Stephanie Linnartz, president of Marriott International, joined Cheddar's "Closing Bell" to talk about the launch of the Marriott Design Lab, a new facility within its Bethesda, Maryland, headquarters to explore innovative tech offerings for bolstering the guest experience. "It's all around figuring out how we can innovate in the guest room in the public space, looking at how we can use robotics, improve sustainability, etcetera," she said. Some short-term changes in the future Linnartz also noted is an expansion of the chain's mobile capabilities to make check-in and check-out an easier process for guests, as well as mobile room service, from the feedback it received during the pandemic.
Nike has initiated a lawsuit against athletic apparel retailer and competitor Lululemon over claims of patent infringement. The sneaker giant is claiming the technology in their rival's MIRROR home gym was patented back in 1983.
Adi Robertson, senior reporter at The Verge, joins Cheddar News to break down the battle between two NFT collections by Phunky Ape Yacht Club and PHAYC that are selling plagiarized Bored Ape Yacht Club designs.
Dan Diasio, EY Global Artificial Intelligence Consulting Leader, joins Cheddar News to discuss the role of artificial intelligence for everyday consumers, what hurdles are holding back for greater A.I. adoption, and advice for businesses using this emerging tech.
On this episode of Cheddar Innovates: Founder of Unlimited Tomorrow breaks down how he is creating completely 3D printed prosthetics to make them more affordable, customizable, and accessible; Chief Technology Officer of Zebra Technologies explains what the future of collaboration between robots and humans may look like; A look at Curiosity Stream's 'Mystery of the Roman Skulls.'
Easton LaChapelle, Founder and CEO of Unlimited Tomorrow, and joins Cheddar Innovates to discuss how he is creating completely 3D printed prosthetics to make them more affordable, customizable, and accessible. LaChappelle was recently featured in a short film called 'GENERATION IMPACT: THE INVENTOR,' which follows the story of a 14-year-old girl receiving a True Limb and can be found on HP's Digital Hub 'The Garage.'
Tom Bianculli, Chief Technology Officer at Zebra Technologies, joins Cheddar Innovates to discuss how they are creating technology to make workers' lives easier, and what the future of collaboration between robots and humans may look like.
