*By Conor White*
Android and iPhone users looking for a way to hide from Google are in luck: it's possible to stop the tech giant's apps, including Google Maps, from tracking a device's whereabouts.
The Associated Press [reported](https://www.apnews.com/828aefab64d4411bac257a07c1af0ecb/AP-Exclusive:-Google-tracks-your-movements,-like-it-or-not) that Google was storing users' location and browsing data even after many people believed they had opted not to share that information by turning off "location history."
By doing some digging, Emily Dreyfuss, a senior writer at Wired, found [a solution](https://www.wired.com/story/google-location-tracking-turn-off/), if you have the patience to navigate the innermost settings pages of your Google apps.
* Open a browser to access your Google account settings.
* The setting is buried under "personal information."
* Go to your activity log and look for "Web and App Activity."
* Turn the setting off.
Dreyfuss said in an interview with Cheddar that users would still be able to use location-based apps like Lyft and Uber, but Google won't be able to track and store information about where the device has been.
"You can still have location on, on your iPhone or your Android, as long as in your Google account settings you have turned off 'Web and Activity Tracking,'" she said.
Recent revelations about the ways in which Facebook, Google, and other technology companies track, store, and share users' personal data has increased consumers' desire to safeguard their privacy. Dreyfuss said that concern led to the latest discovery about Google's methods.
"We all have this sense that we don't know when our location is being used or why," she said. "That's what was so creepy about this, even when we thought that we had turned it off, this is confirmation that we're not as in control as we thought."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjIwNDk=).
Verizon and AT&T officially launched their 5G wireless services Wednesday across the U.S. Despite pushback from U.S. airlines and the FAA over safety concerns, the telecom giants rolled out the next generation of wireless cellular technology, with speeds up to 20 times faster than 4G LTE. John Biggs, Editor, Tech Crunch joined Cheddar's Opening Bell to discuss.
Earnings season kicks into high gear this week as big players are on tap to report their Q4 numbers, including Microsoft, Apple, and Tesla. Investors will be watching for key indicators on how the companies are dealing with inflation, Omicron and interest rates. Christine Short, VP of Research, Wall Street Horizon joined Cheddar's Opening Bell to discuss.
Stan Farnsworth, chief marketing officer at PulseForge, joined Cheddar to talk about his company's debut at CES 2022 and how it plans to innovate the sustainable tech manufacturing space. PulseForge is bringing a new approach to industrial thermal processing, which contributes to 30 percent of global greenhouse gas emissions, according to Farnsworth. "By using 85 percent less energy in the processing of materials through a variety of manufacturing processes, we can make a direct impact in reducing carbon output and reducing carbon footprint associated with manufacturing," he said.
The streaming giant Netflix posted its latest earnings from its fourth quarter after the close on Thursday. The company's stock plummeted shortly after the company warned that its rate of subscription additions are slowing down. Senior Reporter at MarketWatch Jon Swartz, joined Cheddar to discuss more.
Revenue operations platform Clari recently raised $225 million in a Series F financing round led by Blackstone, bringing the company's valuation to more than $2.6 billion. Calri says more than 450 companies from around the world use its A.I.-powered platform to make their revenue operations more connected, efficient, and predictable. Clari CEO Andy Byrne joined Cheddar News' Closing Bell to discuss.