*By Conor White*
Android and iPhone users looking for a way to hide from Google are in luck: it's possible to stop the tech giant's apps, including Google Maps, from tracking a device's whereabouts.
The Associated Press [reported](https://www.apnews.com/828aefab64d4411bac257a07c1af0ecb/AP-Exclusive:-Google-tracks-your-movements,-like-it-or-not) that Google was storing users' location and browsing data even after many people believed they had opted not to share that information by turning off "location history."
By doing some digging, Emily Dreyfuss, a senior writer at Wired, found [a solution](https://www.wired.com/story/google-location-tracking-turn-off/), if you have the patience to navigate the innermost settings pages of your Google apps.
* Open a browser to access your Google account settings.
* The setting is buried under "personal information."
* Go to your activity log and look for "Web and App Activity."
* Turn the setting off.
Dreyfuss said in an interview with Cheddar that users would still be able to use location-based apps like Lyft and Uber, but Google won't be able to track and store information about where the device has been.
"You can still have location on, on your iPhone or your Android, as long as in your Google account settings you have turned off 'Web and Activity Tracking,'" she said.
Recent revelations about the ways in which Facebook, Google, and other technology companies track, store, and share users' personal data has increased consumers' desire to safeguard their privacy. Dreyfuss said that concern led to the latest discovery about Google's methods.
"We all have this sense that we don't know when our location is being used or why," she said. "That's what was so creepy about this, even when we thought that we had turned it off, this is confirmation that we're not as in control as we thought."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjIwNDk=).
Google announced it will be updating its privacy restrictions that will limit tracking throughout apps on android devices. The update is similar to Apple's previous update, which ended up causing companies like Meta to lose billions of dollars on the market. Cheddar News was joined by David Trainer, CEO of New Constructs, to discuss the implications of the new privacy updates.
Global semiconductor sales topped $500 billion dollars for the first time in history in 2021. Demand for microchips has been at an all-time high amid a global shortage, but questions still remain about the future of semiconductor production. Cheddar News was joined by Tristan Gerra, Senior Research Analyst at Baird, to answer some of these questions and more.
Compass Inc. reported its Q4 earnings on Wednesday, noting a 31 percent surge in quarterly revenue year over year. The real estate brokerage platform allows agents to promote and market their properties online and saw a 90 percent agent retention rate as well. Compass CEO Robert Reffkin joined Cheddar News to discuss the company's earnings, what ongoing inflation means for the housing market and how they help agents directly. "Let me start by saying my mom is actually a real estate agent, has been the majority of my life. She's a real estate agent today at Compass, and so I built Compass with her in mind," Reffkin said. The goal for an agent is to grow their business and have a better quality of life, more income to support their family, more time to be with their family, and it's not just software. It's a platform of software and services."
While many are excited to watch the final two NFL teams square-off and see which one ultimately takes home the trophy, some, on the other hand, are there for another mian attraction -- the commercials. Companies during this year's game are looking towards the future From electric vehicles, to robots, and crypto-currency, several first-time advertisers are expected to join long-time advertisers like Pepsi, Budweiser and Doritos during the NFL's biggest game. Tom Morton, Global Chief Strategy Officer at R/GA, joined Cheddar News' Big Game Special to discuss.
Nissan is revving up its commitment to electric vehicles. the Japanese automaker announcing plans to invest $500 million to transform its assembly plant in Mississippi to build two all-new EV models starting in 2025. It's all part of Nissan's goal to have 23 electrified models for the Nissan and Infiniti brands globally by 2030. Ashwani Gupta, Nissan's COO, joined Cheddar's Opening Bell to discuss this announcement and the company's EV goals moving forward.
Cepton made its debut on the Nasdaq under the ticker symbol ‘CPTN’ on Thursday. Jun Pei, the co-founder and CEO, joined Cheddar News to discuss going public and its lidar-based solutions for improving safety in autonomous features in cars. "It's really just a huge benefit in addition to radar and camera, and becomes an entire sensor suite that will bring cars to a higher level, both for safety and autonomy."
New York City's famous subway system is currently facing scrutiny after several recent attacks on platforms. Now, local leaders in the Big Apple are calling on the MTA. To step in and take action.
On this episode of Cheddar Innovates: Evolution Devices CEO breaks down how the Evowalk wearable device can help those with walking impairments; Cresilon CEO explains how he's created a plant-based gel to easily treat wounds in both humans and animals; A look at Curiosity Stream's 'The Colorado Problem.'
Pier Mantovani, Founder and CEO of Evolution Devices, joins Cheddar Innovates to discuss how the Evowalk wearable device can help those with walking impairments, and how remote physical therapy is becoming a reality.
